Following the launch of “19 Persons to Interpret the Spirit of the 19^th CPC National Congress” and “Talk about Karl Marx to the Post-90s Generation” and other influential omnimedia Party lectures, the “100-year-old CPC Fresh with Vigor” omnimedia Party lectures again created by Shanghai Party Institute of CPC, Radio Shanghai, Shanghai People’s Publishing House, sh.people.com.cn, Ajmide (Shanghai) Media Co., Ltd. were officially launched at SPI on November 8. XU Jiong, Deputy Minister of the Publicity Department of the CPC Shanghai Municipal Committee and Director of the Shanghai Municipal Press and Publication Bureau attended thestarting ceremony and delivered a speech. More than 30 people including leaders of the organizers and co-organizers of the omnimedia Party lectures also attended the ceremony.

In his speech, XU Jiong pointed out that the series of omnimedia Party lectures created by SPI and the media is an important exploration for the theory dissemination of CPC. In the omnimedia era, the media pattern and communication methods have undergone great changes, and the theory dissemination of CPC also needs to adapt to the new changes in order to achieve contemporary, networked, and popular dissemination of Party lectures. The omnimedia Party lectures in the new era, as a way of disseminating the Party’s theories, must fully meet the requirements of time, degree, and efficiency. He hoped that SPI couldwork with the media to produce more excellent works that reflect the new era, so that the Party’s innovative theories can reach ordinary people.

ZENG Jun, Vice president of SPI proposed that at the great historical moment of the centenary anniversary of the founding of the Communist Party of China, as the main channel for the CPC cadre education and an important place for the CPC theory research, the SPI, with the theme of “100-year-old CPC Fresh with Vigor,”should not only plan a series of omnimedia Party lectures, but also publish theoretical readings and papers, submit reports to think tanks, and hold the first “CPC Studies” summit forum and academic seminars, etc., with the comprehensive launch of the “five ones” results, ceremoniously greeting the Party’s centennial anniversary in a rich and diverse form. In the omnimedia Party lectures, the idea of “telling history with theories” will be adopted to refine, generalize, and summarize academic theories from 12 dimensions to have depth in thinking and new ideas in discourse, and the question “Why is the CPC able to maintain its vitality and built to last?” will be answered to achieve a leap from perceptual to rational in the study of Party history.

WANG Jianjun, President and Secretary of the Party committee of Radio Shanghai and Shanghai Media Group introduced the designing plan of omnimedia Party lectures. The omnimedia Party lectures will adopt a matrix communication with multimedia presentation, multi-platform communication, and multi-channel promotion, highlighting the hardcore content and technical empowerment through the close cooperation between the SPI’s main lecture team and planning team, and Radio Shanghai’s editorial team and technical team, making the lectures more attractive, appealing and influential.

The program of “100-year-old CPC Fresh with Vigor” omnimedia Party lectures, sponsored by SPI, Radio Shanghai, Shanghai People’s Publishing House, sh.people.com.cn, Ajmide (Shanghai) Media Co., Ltd. and co-organized by Shanghai Pudong Development Bank, is a brand-new Party lecture program meticulously created to greet the Party’s centennial anniversary.

From the 12 dimensions of “ideal and belief,”“forever keeping the original aspiration,”“mass line,”“good at learning,”“dare to innovate,”“unremitting efforts,”“crisis management,”“self-revolution,”“grass-roots vitality,”“qualified successor,”“forging the backbone” and “leading the times,” the omnimedia Party lectures will review the glorious history of the CPC in the past 100 years, and reveal its secrets from victory to victorTo this end, the SPI will select prominent teachers from 12 innovation teams in the Marxist theoretical innovation project, from the political ideology, the depth of theory, the breadth of history, with the matrix communication of multimedia presentation, multi-platform communication, and multi-channel promotion, to gradually unfold the magnificent historical chapter of the CPC for a century, and go deeper to analyze the secrets of CPC’s lasting vitality.

After the 19^th National Congress of the CPC was held, SPI cooperated with the media to take the lead in launching five series of omnimedia Party lectures in China, including “19 Persons to Interpret the Spirit of the 19^thCPC National Congress” series audio lectures, “Talk about Karl Marx to the Post -90s Generation” series audio lectures, “Set off Again after 40 years of Reform and Opening up–--Omnimedia Online Party Lectures Celebrating the 40^th Anniversary of Reform and Opening up,”“Start from the Original Aspiration–Remain True to Our Original Aspiration and Keep Our Mission Firmly in Mind,” and“The Chinese Capability (The Chinese Governance Behind the Anti-Pandemic),” which were well received by the audiences.

The SPI’s systematical launch of omnimedia Party lectures and the continuous upgrading are a pioneering move in the China’s party school system, and has played a leading role in the popularization of the Party’s innovative theories. After years of practice, the series of omnimedia Party lectures of the SPI has achieved “three expansions,” that is, the audiences of party school education and training have been expanded from a small number of students to more Party members and the broad masses, the promotion venue has been expanded from physical classrooms to virtual classrooms, and the means of publicity have been expanded from traditional media to omnimedia.